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Deduplication Marketing

Data Domain keynote at SNW – Slootman’s surprising response

I attended multiple keynote and breakout sessions at SNW last week, but my busy meeting schedule conflicted with many of the morning sessions. I was able to attend to Data Domain’s talk given by Frank Slootman and wanted to provide some commentary.

The bulk of the session was boring and included what appeared to be a standard corporate slide deck which I am sure any salesperson could present in their sleep.  The presentation could be summarized with Data Domain’s usual message: inline deduplication is good and everything else is bad, and, of course, Data Domain’s deduplication is the best.  I was definitely hoping for something more interesting and was sorely disappointed; however, things changed when it came to the Q&A.

Just to provide a bit of background, my experience with SNW is described here.  There were a large number of end users in attendance both at the expo and the keynote sessions and I estimate that many of the show’s 900 end users were in attendance for this talk.  At the end of the planned remarks, Slootman opened the floor to questions.

Categories
Deduplication Marketing

SNW Recap

I returned from SNW in Phoenix last night and wanted to recap the event.  I had 10+ meetings at the show and there were multiple sessions and so am providing my perspectives on the event in general and the sessions I did attend.

Deduplication remains hot and still confuses many
I attended 5 different sessions on deduplication.  The content overlapped quite a bit and yet all but one of them was full.  The presentation in all cases focused primarily on deduplication and data protection.  I heard that there was a great panel discussion on primary storage deduplication which I unfortunately missed. Clearly, primary storage dedupe was not ignored, but it appeared that data protection remained the focus of the dedupe sessions.

Anecdotally, the most common deduplication question related to the difference between target and source deduplication.  It also appeared that deduplication adoption was limited.  When asked who was using some form of deduplication about 50% of the audience raised their hand, but when queried about system size, hands went down rapidly at around 10-15 TB.

The key takeaway is that deduplication remains a strong point of interest.  It appears that end users are still trying to understand the technology and how to implement it on a larger scale.

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Backup Restore

Lessons from the Sidekick debacle

The latest scary backup story comes from a firm called Danger that makes the Sidekick PDA/phone. The Sidekick stores the majority of its data in a central data center and the data is loaded each time to the phone is restarted. The idea is that the data center provides protection if you lose your phone. A good idea, right?  Well yes, assuming that Danger adequately protects its customers’ data.

A number of outlets are reporting that Danger suffered a catastrophic data loss and all users’ data has been lost. I checked with a family friend who confirmed that her Sidekick was down for a week and is now finally working as a phone, but her data is inaccessible.  This is unacceptable; Sidekick users paid a monthly fee for this service and Danger should have maintained reasonable precautions to protect their customers data.  Clearly this is a bad situation for everyone, and lessons to be learned by all.

Here are some key takeaways from this event.