Archive for the ‘Marketing’ Category
Tuesday, December 23rd, 2008
I was disappointed to see this announcement from TechTarget. As one would expect, their actions are in response to the current economic situation. I can understand the cutbacks in headcount, but I am disappointed with the cancellation of the print version of Storage Magazine.
Storage is one of the best ...
Posted in Marketing | No Comments »
Wednesday, December 3rd, 2008
The outlook on the economy continues to be less than stellar. The National Bureau of Economic Research formally declared that we are in a recession. Thanks guys for stating the obvious! Tough times create difficulties for everyone. We have already seen vendors including NetApp, Quantum and ...
Posted in Deduplication, General, Marketing | No Comments »
Monday, October 20th, 2008
Tradeshow marketers spend hours trying to scheme up new and unique programs to drive booth traffic and these often include free giveaways. Ironically, the simplest things such as t-shirts or bags can be good traffic generators, and it is amazing that people can get so excited about tchotchkes that ...
Posted in Marketing | 1 Comment »
Tuesday, October 14th, 2008
I wanted to post a quick commentary on Overland Data.
I recently ran across this post over at The Register that discusses the fact that Overland Data is at risk of being delisted from the NASDAQ due to a stock price below $1. (Ticker: OVRL, currently $.45)
In a past life, I ...
Posted in General, Marketing | No Comments »
Friday, October 10th, 2008
W. Curtis Preston from Glasshouse and the author of the Mr. Backup Blog recently voiced his frustration with certain bloggers censoring visitor comments. He was annoyed that some folks from EMC configured their blogs for comment moderation (all comments must be approved before they appear on the site) ...
Posted in Marketing | No Comments »
Friday, October 3rd, 2008
I spent last week at a tradeshow in New York. These events are interesting because of the various end user perspectives. Those of us in the industry often get embroiled in the minutiae of products and features, and so it is very useful to understand the views of the ...
Posted in Deduplication, Marketing | No Comments »
Tuesday, September 30th, 2008
Scott over at EMC recently posted his thoughts about deduplication ratios and how they vary widely. I agree with his assessment that compression ratios, change rates and retention are key ingredients in deduplication ratios. However, he makes a global statement, “If you don't know those three things, you ...
Posted in Deduplication, General, Marketing | 1 Comment »
Wednesday, September 3rd, 2008
Just last week I posted commentary on an analyst’s article on eWeek. Ironically, there is currently a hot discussion going on over at ByteandSwitch on another article from the same analyst. (I am purposely not linking to the article, if you want to read it visit B&S and look ...
Posted in Marketing | 2 Comments »
Monday, August 25th, 2008
I traditionally stay focused on data protection in this blog, but wanted to make a quick digression. Specifically, I wanted to comment briefly on some weirdness around IBM and their XIV product line. IBM has recently been positioning XIV storage inside their new deduplication enabled VTL. Anyone ...
Posted in Marketing | No Comments »
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