Archive for the ‘Marketing’ Category

Surviving A Down Economy – A vendor Perspective

Wednesday, December 3rd, 2008

The outlook on the economy continues to be less than stellar. The National Bureau of Economic Research formally declared that we are in a recession. Thanks guys for stating the obvious! Tough times create difficulties for everyone. We have already seen vendors including NetApp, Quantum and ...

Tradeshow giveaway gone bad: the video

Monday, October 20th, 2008

Tradeshow marketers spend hours trying to scheme up new and unique programs to drive booth traffic and these often include free giveaways. Ironically, the simplest things such as t-shirts or bags can be good traffic generators, and it is amazing that people can get so excited about tchotchkes that ...

How a lack of innovation put Overland under water

Tuesday, October 14th, 2008

I wanted to post a quick commentary on Overland Data. I recently ran across this post over at The Register that discusses the fact that Overland Data is at risk of being delisted from the NASDAQ due to a stock price below $1. (Ticker: OVRL, currently $.45) In a past life, I ...

Blog commenting

Friday, October 10th, 2008

W. Curtis Preston the author of the Mr. Backup Blog recently voiced his frustration with certain bloggers censoring visitor comments. He was annoyed that some folks from EMC configured their blogs for comment moderation (all comments must be approved before they appear on the site) and used the ...

Tradeshow perspectives

Friday, October 3rd, 2008

I spent last week at a tradeshow in New York. These events are interesting because of the various end user perspectives. Those of us in the industry often get embroiled in the minutiae of products and features, and so it is very useful to understand the views of the ...

Exchange deduplication ratio guarantee

Tuesday, September 30th, 2008

Scott over at EMC recently posted his thoughts about deduplication ratios and how they vary widely. I agree with his assessment that compression ratios, change rates and retention are key ingredients in deduplication ratios. However, he makes a global statement, “If you don't know those three things, you ...

Industry analysts and conflicts

Wednesday, September 3rd, 2008

Just last week I posted commentary on an analyst’s article on eWeek. Ironically, there is currently a hot discussion going on over at ByteandSwitch on another article from the same analyst. (I am purposely not linking to the article, if you want to read it visit B&S and look ...

A little bit off topic – IBM XIV

Monday, August 25th, 2008

I traditionally stay focused on data protection in this blog, but wanted to make a quick digression. Specifically, I wanted to comment briefly on some weirdness around IBM and their XIV product line. IBM has recently been positioning XIV storage inside their new deduplication enabled VTL. Anyone considering these solutions ...