Archive | Marketing RSS feed for this section

Surviving A Down Economy – A vendor Perspective

The outlook on the economy continues to be less than stellar. The National Bureau of Economic Research formally declared that we are in a recession. Thanks guys for stating the obvious! Tough times create difficulties for everyone. We have already seen vendors including NetApp, Quantum and Copan announcing cutbacks. Sequoia Capital added to the bleak […]

Read more

Tradeshow giveaway gone bad: the video

Tradeshow marketers spend hours trying to scheme up new and unique programs to drive booth traffic and these often include free giveaways. Ironically, the simplest things such as t-shirts or bags can be good traffic generators, and it is amazing that people can get so excited about tchotchkes that cost $2 or less. One common […]

Read more

How a lack of innovation put Overland under water

I wanted to post a quick commentary on Overland Data. I recently ran across this post over at The Register that discusses the fact that Overland Data is at risk of being delisted from the NASDAQ due to a stock price below $1. (Ticker: OVRL, currently $.45) In a past life, I sold Overland products […]

Read more

Blog commenting

W. Curtis Preston the author of the Mr. Backup Blog recently voiced his frustration with certain bloggers censoring visitor comments. He was annoyed that some folks from EMC configured their blogs for comment moderation (all comments must be approved before they appear on the site) and used the power to delete certain responses. He contrasted […]

Read more

Tradeshow perspectives

I spent last week at a tradeshow in New York. These events are interesting because of the various end user perspectives. Those of us in the industry often get embroiled in the minutiae of products and features, and so it is very useful to understand the views of the end users on the show floor. […]

Read more

Exchange deduplication ratio guarantee

Scott over at EMC recently posted his thoughts about deduplication ratios and how they vary widely. I agree with his assessment that compression ratios, change rates and retention are key ingredients in deduplication ratios. However, he makes a global statement, “If you don’t know those three things, you simply cannot state a deduplication ratio with […]

Read more

Industry analysts and conflicts

Just last week I posted commentary on an analyst’s article on eWeek. Ironically, there is currently a hot discussion going on over at ByteandSwitch on another article from the same analyst. (I am purposely not linking to the article, if you want to read it visit B&S and look for Data De-Dupe Guide 2.) In […]

Read more

A little bit off topic – IBM XIV

I traditionally stay focused on data protection in this blog, but wanted to make a quick digression. Specifically, I wanted to comment briefly on some weirdness around IBM and their XIV product line. IBM has recently been positioning XIV storage inside their new deduplication enabled VTL. Anyone considering these solutions should spend some time trying […]

Read more
Page 2 of 212

Page optimized by WP Minify WordPress Plugin