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Marketing

Industry analysts and conflicts

Just last week I posted commentary on an analyst’s article on eWeek. Ironically, there is currently a hot discussion going on over at ByteandSwitch on another article from the same analyst. (I am purposely not linking to the article, if you want to read it visit B&S and look for Data De-Dupe Guide 2.) In this case, the discussion revolves around the analyst’s objectivity. The reality is that analysts are paid to write vendor centric papers all the time which is not problematic as long as articles are identified as such. The issue here is that the article on ByteandSwitch is vendor centric, and the author is positioning the content as vendor agnostic. The author further compounds the problem by incorrectly summarizing the available capabilities of shipping deduplication solutions. In his Mr. Backup blog, W. Curtis Preston writes about some of the errors.