I was disappointed to see this announcement from TechTarget. As one would expect, their actions are in response to the current economic situation. I can understand the cutbacks in headcount, but I am disappointed with the cancellation of the print version of Storage Magazine.
Storage is one of the best publications focused on the storage and data protection industry. The periodical contains high quality commentary from numerous industry pundits and provides an opportunity to advertise in print to a targeted audience. Personally, I think that it provided strong value on both fronts.
Those from Tech Target will argue that the content will still be available on the Web, a media that is more in line with their reader requirements. I disagree, I find strong value in physical print. The ability to take the magazine with me and read it on a plane or during a moment of downtime is valuable and that experience is not duplicated on the web. Yes, I have a “smart phone”, but the experience is still is not the same. Additionally, I believe that advertising in a physical magazine is very different from advertising on the Web. Sadly the print option is no longer available.
In short, these are tough times in the economy and I am saddened that the printed Storage has been canned. It was a great publication and its value (at least to me) will decline when it goes web-only. Of course, Tech Target needs to manage its own business and this was a business decision, , Personally, I think that it is a mistake.