Tag: M&A

In my previous post, I discussed why I thought that NetApp’s acquisition of Engenio was a difficult one and why I question the value of the combined entity.  Simply put, there seems to be redundancy in the product line and it makes you wonder how a merged company creates substantial new value.  However, there is another angle that could help explain the move and can be simply explained in three letters – IBM.

NetApp has an existing relationship with IBM where IBM OEMs NetApp filers for their “N-Series” product line.  These products are virtually the same as what you can buy from NetApp directly.  However, the big difference is that they can be sold, quoted and supported by IBM.  IBM does have their own higher end NAS products called SONAS, but the N-series is still an important part of the IBM portfolio.  Clearly this relationship is an important one for both companies.

It was with some surprise that I saw the announcement that NetApp was acquiring Engenio this afternoon.  There was a long ensuing discussion on Twitter on this topic and I have serious doubts about the added value of the combined entity.  Here is why.

LSI’s primary go-to-market model has always been through OEMs and so they needed to have solutions that were feature rich enough to create a compelling value.  Obviously, their disk arrays have the basic table stakes such as replication and snapshots, but Engenio was trying to do more.  They wanted to create a modular array that could be extended with advanced software functionality to provide a unified storage platform.  They acquired StoreAge with a goal of bringing storage virtualization into their controller and later OnStor to embed NAS functionality.  Thus the end goal was clear – create an advanced RAID controller that could compete with the industry leaders and leverage their OEMs to go to market.  Interestingly, this model is more similar to NetApp’s strategy then you might think.