I have been intrigued by the recent Dilbert comic strips highlighting social media. The piece below was particularly amusing and got me thinking about social media and corporate strategy. The comic shows the conflict between social media adoption and corporate culture and portrays a situation that happens all too frequently. Many companies desire to engage in social media, but when they recognize the commitment and ensuing open discussions back away.
Last Sunday I thoroughly enjoyed watching the hard fought Super Bowl between the Indianapolis Colts and the New Orleans Saints. It was a close game until the very end when the Saints made a critical interception. Interestingly, one of my lasting memories from the game relates to social media.
I watched the first half of the game with my friends with no thought of social media. The half time show was headlined by The Who, and as the band started, my first thought was, “these guys are unimpressive; I must tweet about it.” I retrieved my Blackberry, starting tweeting with SocialScope and engaged in a lively discussion with my twitter comrades about the merits of the band. As the second half started, the topic moved to the game and the performance of the two teams. It was great seeing a diverse range comments and perspectives.
In summary, my Twitter interactions improved my Super Bowl viewing experience. Some people are skeptical about the value of social media and this scenario is a microcosm of the benefits of the new medium. Where else can you create relationships with people with a common interest that transcends geographic boundaries? I continue to be impressed with the many smart people I meet on Twitter and suggest that my readers try it out. You can find my full Twitter profile here.