There is an interesting blog discussion between Dipash Patel from CommVault and W. Curtis Preston from Backup Central and TruthinIT regarding the increasing or decreasing benefits of deduplication ratios. They take different perspectives on the benefits of increasing deduplication ratios and I will highlight their points and add an additional one to consider.
Patel argues that increasing deduplication ratios beyond 10:1 provides only a marginal benefit. He calculates that going from 10:1 to 20:1 results in only a 5% increase in capacity efficiency and suggests that this provides only a marginal benefit. He adds that vendors who suggest that a doubling in deduplication ratios will result in a doubling cost savings are using a “sleight of hand.” He makes an interesting point, but I disagree with his core statement that increasing deduplication ratios beyond 10:1 provides only marginal savings.